Bakashah Nafshis: Clarify This Concept
A personal heartfelt request: Please try to convey the above directive in a comprehension manner, employing the most appropriate wording and style of presentation for your audience.
Start with yourself (the one who will be transmitting this message to the public) and make sure that you have thoroughly absorbed its meaning before your address. Your words will then flow from the heart – and consequently capture the hearts of your audience [inspiring them to put the directive into practice].
[See below for more on “knowing G-d in all your ways.”]
If It Will Help, Speak in the Name of the Rebbe
Conveying the above directive is the most important point; publicly acknowledging the author of the message [i.e., the Rebbe] is secondary. Indeed, it should only be done if, in your estimation, it will serve as greater impetus towards actual implementation of the message. Only if, in your eyes and according to the best of your understanding, it will have this effect – then do so for the sake of the essential objective: the actual implementation of the directive. However, this all comes after first preparing oneself, as described earlier.