Prepare Publicize and Pull in Large Crowds
Hama'aseh Hu Haikar | May 07, 2025
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Prepare Publicize and Pull in Large Crowds

Hama'aseh Hu Haikar | June 27, 2025

To ensure the great and overwhelming success of these parades, we should make fitting preparations, accompanied by great publicity and positive commotion (shturem) to draw ever more children into participating.

Pleasant Unity

One of the reasons to especially involve young Jewish children, is because doing so greatly underscores the unity of the Jewish people – “the young together with the adult,” and sheves achim gam yachad, “Behold, how good and how pleasant it is, when brothers dwell together!”

The Grandest Parade

We should see to it that the publicity and shturem (fanfare) of this year’s Parade will outdo all previous years (which also enjoyed success that defied all estimation). (Parshas Acharei-Kedoshim 5750; Hisvaaduyos p. 149)

Unexpected Success

Particularly after witnessing the magnitude of success enjoyed here [in Crown Heights,] during [the last] Lag B’Omer [Parade] – [the same amazing success was also enjoyed elsewhere,] especially in those places where the organizers put in a vast amount of effort (yagati). Wholly unexpected levels of success were achieved, in a manner of matzatzi – an unexpected discovery whereby the gain is incomparably greater than the effort invested. (Parshas Emor 5748; Hisvaaduyos p. 336)

Sunny Skies

The Parade will certainly enjoy great success and be a cause of much pride and glory. This success includes negating the need to worry about rainfall, for the weather (and everything else associated with the Parade) will be goodly and pleasant. (Lag B’Omer 5750; Hisvaaduyos p. 199)

The Necessity for Planning and Order

[The great success of previous Parades was enjoyed] after [the Rebbe’s] first encouraging [orderly advance] preparation for the Lag B’Omer Parades; so that it was in fact executed with complete order [that saw the organizers] first thinking through it, then discussing it, and finally bringing it into reality… That year witnessed great and immense success, with many parades held in a great number of locations. That Lag B’Omer was even better than previous years, including 5748 – a Hakhel year! (Parshas Behar-Bechukosai, Shabbos Mevarchim Sivan 5750; Hisvaaduyos p. 219)

Great Preparations

Since there are only a few days left until Lag B’Omer (which is the Sunday following next), we should be concerned with ensuring that all the necessary preparations have in fact been done. For as with every sacred matter, because it is an important concern, it demands preparation – great preparation. Therefore, we should begin by making positive resolutions in this direction on [this very day of] Shabbos; and then follow through and act upon them throughout the coming week – on Sunday, Monday, Tuesday, Wednesday, Thursday, Friday and next Shabbos. (Parshas Acharei-Kedoshim 5750; Hisvaaduyos p. 149)

To ensure the great and overwhelming success of these parades, we should make fitting preparations, accompanied by great publicity and positive commotion (shturem) to draw ever more children into participating.

Pleasant Unity

One of the reasons to especially involve young Jewish children, is because doing so greatly underscores the unity of the Jewish people – “the young together with the adult,” and sheves achim gam yachad, “Behold, how good and how pleasant it is, when brothers dwell together!”

The Grandest Parade

We should see to it that the publicity and shturem (fanfare) of this year’s Parade will outdo all previous years (which also enjoyed success that defied all estimation). (Parshas Acharei-Kedoshim 5750; Hisvaaduyos p. 149)

Unexpected Success

Particularly after witnessing the magnitude of success enjoyed here [in Crown Heights,] during [the last] Lag B’Omer [Parade] – [the same amazing success was also enjoyed elsewhere,] especially in those places where the organizers put in a vast amount of effort (yagati). Wholly unexpected levels of success were achieved, in a manner of matzatzi – an unexpected discovery whereby the gain is incomparably greater than the effort invested. (Parshas Emor 5748; Hisvaaduyos p. 336)

Sunny Skies

The Parade will certainly enjoy great success and be a cause of much pride and glory. This success includes negating the need to worry about rainfall, for the weather (and everything else associated with the Parade) will be goodly and pleasant. (Lag B’Omer 5750; Hisvaaduyos p. 199)

The Necessity for Planning and Order

[The great success of previous Parades was enjoyed] after [the Rebbe’s] first encouraging [orderly advance] preparation for the Lag B’Omer Parades; so that it was in fact executed with complete order [that saw the organizers] first thinking through it, then discussing it, and finally bringing it into reality… That year witnessed great and immense success, with many parades held in a great number of locations. That Lag B’Omer was even better than previous years, including 5748 – a Hakhel year! (Parshas Behar-Bechukosai, Shabbos Mevarchim Sivan 5750; Hisvaaduyos p. 219)

Great Preparations

Since there are only a few days left until Lag B’Omer (which is the Sunday following next), we should be concerned with ensuring that all the necessary preparations have in fact been done. For as with every sacred matter, because it is an important concern, it demands preparation – great preparation. Therefore, we should begin by making positive resolutions in this direction on [this very day of] Shabbos; and then follow through and act upon them throughout the coming week – on Sunday, Monday, Tuesday, Wednesday, Thursday, Friday and next Shabbos. (Parshas Acharei-Kedoshim 5750; Hisvaaduyos p. 149)

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