Insight * G-d’s True Free Choice

True free choice is only between two things that are equal; there are no reasons compelling one to choose one of them. G-d chose the Jewish People. This choice refers to the coarse material body, in which Jews and non-Jews are equal. The choice of the Jewish People is G-d's true free choice. We are always the Chosen People, unconditionally.

(See talk of the Lubavitcher Rebbe King Moshiach Shlita, Bereishis 5752 (1991))