Tell everyone, everywhere, that they should begin making fitting preparations regarding all matters and customs that are associated with the day of the Yahrtzait – and do so well in advance.
Check the List of Customs
A complete list of Yud Shevat customs has already been published in full detail. The list covers our prayers on that day, our increase in Torah study (including study of the Previous Rebbe’s teachings), our special increase in Tzedakah (particularly donating to institutions that follow in his spirit or are named after him) and so on.
Pertinent to Every Jew
We should make certain to publicize these directives everywhere – both to those to whom this is relevant, as well as to all those for whom this ought to be relevant...
Success is Attempting
Even where there is a doubt whether our efforts at spreading awareness of Yud Shevat will actually bear fruit, we should nevertheless be “stringent” and go ahead with publicizing these directives.
Prepare for Moshiach
We should also energetically publicize everywhere that we are to prepare ourselves for the imminent Redemption. This is achieved by bolstering our faith and trust in, and expectant longing for, Moshiach’s arrival – “I longingly await his coming all the day.” In the words of the Previous Rebbe, “Stand prepared, all of you, to greet Moshiach!”
