By the Grace of G-d
19th of Adar, 5729
Brooklyn, N.Y.
To the Friends of Lubavitch 741 Gaily Avenue Los Angeles, Calif.
Greeting and Blessing:
I was very gratified indeed to receive the encased Key to the new Lubavitch Center in L.A., through your representatives who came to participate in the Purim celebration. No doubt, on their return, your distinguished representatives conveyed to you the words spoken here at the Purim farbrengen.
While the words spoken at such an auspicious occasion have a significance of their own, I also wish to convey to you in writing my heartfelt congratulations and prayerful wishes, in addition to the blessing which has already been given by G-d Himself, whose reward for each and every good deed is most generous, coming from “His full, open, holy and ample Hand.”
I reiterate the prayerful hope which I expressed to your distinguished representatives, namely that the new edifice truly be a center for various activities to spread goodness and holiness as embodied in our Torah, which is the true good as it is written, “I have given you a good doctrine (Torah).” Moreover, that it be a “Center” in the fullest sense, namely that it extend its influence to the whole periphery. That is to say, that the spirit of the Center, namely the spirit of the Torah, Toras Chaim, as it is permeated with Chasidic light, vitality and warmth, and based on the three loves — the love of G-d, the love of the Torah, and the love of our people Israel — which are one, should reach out to the entire periphery, and, indeed, beyond, to the whole of the West Coast.
Inasmuch as you have been privileged to be the initiators of this great and meritorious project, may G-d grant that you should also see it to its full realization, and enjoy the fruits of it to a ripe old age, in good health, and true happiness. I also hope that you will be kind to your friends and neighbors and involve them too in this great work of the Friends of Lubavitch.
Having just celebrated Purim, and in the spirit and text of the Megillah, may each and every one of you, in the midst of all our people, enjoy “Light, joy, gladness and honor,” in the fullest sense of these meaningful words.
Wishing you the utmost Hatzlocho, and With esteem and blessing,
M. Schneerson
Source: Photocopy of the original. See also letter of the same date addressed to the organization’s president.
The center was established to serve the students of UCLA.
Nusach of the third blessing of Birchas HaMazon.
Mishlei 4:2. See Avos 6:3.
See Sefer HaErchin - Chabad, entry "Ahavas Yisroel", sec. 6 (p. 627 ff.) and citations there.
See also letter dated 19 Kislev 5711 on the app.
Esther 8:16.
