But there are two kinds of kindliness and you have to understand both of them. You know, when a guest comes to your house and you take out an apple from the refrigerator and you wash it off and polish it and now a bright shiny apple is served to your guest on a plate, so you're doing two forms of kindliness to your guest. One, you're giving him the pleasure of eating a delicious apple. An apple is fun. It's a refreshing drink. An apple is a food but it’s a drink too; and it’s nourishing. No question about it, it’s a chessed.
But there's a greater kindliness that you're giving him, more than just an apple. Because when he looks at the apple, if he is a man of discretion he'll think “Look what a beautiful creation that is. ‘It looks almost natural’. Who produced such a product? A luscious food-drink, flavored not too sour and not too sweet, exactly suited to the needs of men. And it's wrapped in such a beautiful wrapper with colors and tints that make it attractive”.
