Nestled in the desert city of Beersheva’s “Bet” neighborhood is an unassuming piece of real estate that hopes to make waves in Israel’s supermarket industry. Super HaTzinor is a full-fledged supermarket that is the result of an ongoing partnership between Colel Chabad, Israel’s largest food-security NGO, and the acclaimed investigative television program HaTzinor. While it may not yet look like the kind of place that could intimidate major players in Israel’s food supply market, the two very different organizations believe that the store’s affordable prices will not only serve as a powerful cost-saving resource for Israelis, but will compel major competitors to take a closer look at their prices.
The idea was to introduce the general population to shopping the Haredi way. Meaning, less focus on name brands and more of an emphasis on buying exactly what one needs. By stocking up on primarily generic brands and eschewing fancy name brands at inflated prices, Colel Store, and now Super HaTzinor, have been able to deliver high-quality goods at much lower prices.
