Beginning with Gimmel Tammuz and certainly on the following days, we need to arouse and remind people about making the fitting preparations for the 12th-13th of Tammuz. This arousal and reminding should especially be done on 'the days when the Torah is read, when people gather', and even more so on Shabbos, in order that the 12th -13th of Tammuz 'be established as a day for Chassidic gatherings [Farbrengen]'.
During a gathering that took place on the 10th of Tammuz, the Rebbe once expressed great surprise in the fact that 'despite youth and elderly alike having recited the verse "Podoh B’sholom Nafshi – Who has redeemed my soul in peace…" (Tehillim 55, included in the portion for the tenth of each month), and despite having sung many Chassidic melodies [Niggunim]… it has yet to enter anyone’s mind to sing the most strikingly obvious Niggun: "Podoh B’sholom"! At least let them try and grab their chance at the gathering’s conclusion…'
See Ibid. 5748, p. 543-4: 'Standing at present on the Shabbos of Gimmel Tammuz… to quote the [Previous Rebbe] who was arrested and liberated: '[we are] to establish this day for Farbrengen and for the arousal to strengthen Torah and Yiddishkeit in each and every location accordingly.'
Ibid.: 'Not only that, but – as we request in the prayer "May it be Your will…" that we say after the recital of Tehillim, - it [our recital] is "as if it was recited by David, King of Israel, himself". (The very fact that we request such a thing is an indication that such a matter is not in the realm of the miraculous.) [Following that,] and following all the heart-wrenching talk regarding the Redemption, and following the singing of niggunin [it has yet to enter anyone’s mind]…'
Ibid.: 'Before Mincha and the reading of the Torah. And most importantly, that due to the discussion and the Niggun, we should immediately (prior to the conclusion of this gathering) merit the actualization of [at this point the Rebbe began singing:] 'Podoh B’sholom – Who has redeemed my soul…''
