On a warm sunny morning in Honolulu, Hawaii, Bianca Mintz, a young Jewish hydrogeologist, walks purposefully down a bustling city street with a small package in her hand: a mezuzah. As she approaches a neighbor’s apartment, Mintz is on the front lines of a new global initiative aimed at combating hate through proud, public displays of Jewish identity.
Mintz is one of 50 young professional leaders part of the ScrollUp Mezuzah Ambassadors initiative, launched by Chabad Young Professionals (CYP) International at Merkos 302. The campaign, which kicked off with a virtual launch event attended by CYP Ambassadors worldwide, aims to empower young Jews to inspire others to affix mezuzahs on their doorposts, a powerful statement of resilience and pride.
“The mezuzah connects all of us, no matter where we are,” said Ravit Carmelli, a young professional and ambassador from Little Rock, AR. “In Arkansas, there aren’t a lot of Jewish people. But when we put up mezuzahs, it makes us feel connected as one big family. No matter where we are, it brings us closer together.”
The ScrollUp initiative comes at a critical juncture for the Jewish community. Recent incidents, such as the forcible removal of mezuzahs from dormitory doors at Harvard University, have heightened concerns about antisemitism on college campuses and beyond.
In response, young Jews have committed to put up even more mezuzahs—a defiant gesture that epitomizes the spirit behind the ScrollUp campaign.
The ScrollUp Mezuzah Ambassadors initiative is a movement of young Jews standing tall, reaching out, and scrolling up – one mezuzah at a time.
For information: scrollupnow.com or [email protected].
Adapted from COLlive
