Chazal tell us that in the era preceding Moshiach יראי חטא ימאסו, those who fear sin will be despised.
The Chozeh of Lublin related a novel interpretation in the name of R' Zusha of Anipoli: Before Moshiach comes, the Jewish world will be averse to those whose Judaism is based on fear of sin because they’ll be longing for a Judaism that is saturated with love.