When one Chabad moisad awarded a woman for her activities, published a picture of her in one of their publications on the same page with a picture of the Frierdiker Rebbe.
The administration of the moisad received the following response, rare in its sharpness, from the Rebbe:
“If you wish to award a particular woman, is it permitted for you to do this by printing a picture of her davka together with a picture of the Frierdiker Rebbe?
“I have seen many shocking things, but I must confess that this one raises to the top of the list...
“The page should certainly, immediately, be eliminated from the world.
“Since I cannot be a part of such conduct, in which publicity interests don’t stop at even this, my name should be removed from all stationery and pamphlets.”
The Rebbe then concluded with a way of teshuva for this individual.
“If you will heed my advice, take upon yourself a taanis in one of the coming days, and go to the tziyun of the [Frierdiker] Rebbe, and beseech for forgiveness and atonement. And take upon yourself to learn the Frierdiker Rebbe’s maamorim until Rosh Hashana. And anyone else involved, should do the same...”
(Teshura Sorkin Simpson 5777; Milu’im Leshlichus Kehilchoso p. 33)
