The Artist's Shlichus

New Year blessing; spiritual and physical wellbeing; utilizing one’s artistic talents to promote Yiddishkeit

By the Grace of G-d
In the days of Selichoth,
5742. Brooklyn. N. Y.

Mr. Shevach Michel Schwartz
14 Clover Drive
Great Neck, N. Y. 11021

Greeting and Blessing:

With the approach of Rosh Hashono, the beginning of the New Year, may it bring blessing to us all, I send you and all yours my prayerful wishes for a good and happy year, materially and spiritually.

With the traditional blessing of,
כתיבה וחתימה טובה

Cordially, M. Schneerson

P.S. I take this opportunity to acknowledge receipt of your letter of April 21st (and encl. many thanks), which, for various reasons, mainly due to pressure of duties, has not been acknowledged previously.

I want to assure you, first of all, that I was very gratified to read the good news about your well-being and the well-being of your family, both spiritually and materially, thank G-d. Although this should not be surprising, in view of your association with Lubavitch for many years, as I recall, it is good to have it confirmed by yourself.

May G-d grant that you should continue to be "a contented person," both spiritually and physically, and in a growing measure, and that you should have growing Hatzlocho in utilizing your talents in the fullest measure, not only as a source of ample Parnosso, but also as a vehicle to promote Yiddishkeit, Torah and Mitzvoth.

תניא (3) sent separately

Source: Photocopy of the original, courtesy of Hassidic Archives.

Mr. Shevach Michel Schwartz (1926–2011) was an acclaimed Jewish artist, graphic designer, and Hebrew calligrapher. While attending the Lubavitch yeshivah in Brooklyn in the 1940s, he was hired by the Rebbe, then director of Merkos L’Inyonei Chinuch, to illustrate Talks and Tales and other educational publications. He later designed the emblems of Merkos L’Inyonei Chinuch and Tzivos Hashem.