לע"נ ר' ישראל יעקב וזוגתו מרת קריינא ע"ה לאקשין ע"י בניהם ר' נחמן ור' אברהם ומשפחתם שיחיו
1972-5733, the Rebbe held a farbrengen marking the ninetieth yahrzeit of Rabbi Shmuel, the fourth Rebbe of Lubavitch, known as the "Rebbe Maharash." At the farbrengen, the Rebbe spoke about the Rebbe Maharash and about the holiday of Sukkot. As it turned out, this was the beginning of an annual tradition. Subsequently, the Rebbe would hold a farbrengen on this date each year.¹ 13 Tishrei
¹ Sichot Kodesh 5733 vol. 1 p. 35