תֹרֵנַּה תֶא וֹביִטיֵהְבּ רֶקֹבַּבּ רֶקֹבַּבּ םיִמַּס תֶרֹטְק ןֹרֲהַא ויָלָע ריִטְקִהְו דיִמָתּ תֶרֹטְק הָנֶּריִטְקַי םִיַבְּרַעָה ןיֵבּ תֹרֵנַּה תֶא ןֹרֲהַא ת˄ֲעַהְבוּ :הָנֶּריִטְקַי ז 'פ ל"פ תומש :םֶכיֵתֹרֹדְל 'ה יֵנְפִל-ח
"Biheitivo Es Haneiros Yaktirena... Ubiha'alos Aharon Es Haneiros Bein Ha'arbayim Yaktirena; The sweet smelling Kitores is brought when you clean the Menorah in the morning and when you light it in the afternoon." (Tetzaveh 30:7-8) Why is time to bring the Kitores intertwined with the Avodah of the Menorah? Rav Moshe Feinstein ZY”A answers that in order for a Talmid Chochom to truly light up the world with his Torah, he must have a good nose [ah Guttin Shmek - sense of smell]. He must be able to smell what is against the Torah even if it is not the slightest bit Ossur. He must understand that the beginning of every plot by those who drive people away from Torah with deception, starts off with kind acts in order to attract people to them. Only when they've gained the faith and the loyalty of the masses, do they begin to pull people away from Torah. To uncover these schemes, a Talmid Chochom needs to be able to smell the rat lurking behind the rose bush and expose it before it is too late. "This," says, Rav Moshe Feinstein, "is the special sense of smell that Chazal say Moshiach will possess. Moshiach will be able to Pasken and know everything with his superior sense of smell." Rav Moshe says that while Moshiach will be perfect in this sense, every single true Talmid Chochom has a touch of this special sense. Therefore, the light projected by the Menorah, or the Talmid Chochom, will always be next to the sweet smelling Kitores.
A Tzaddik must descend to the level of the people to make them understand the word of Hashem.
Ba'al Shem Tov