Today is the birthday of the Rebbe Rashab. He was born in the year 5621 (1860) in Lubavitch.
“Today, the mazal of the Rebbe Rashab, a nossi hador, is strengthened. This in turn strengthens the avodah of every chossid and Jew, and through them—the entire world” (Sefer Hasichos 5748 vol. 1, p. 70).
Today is a day to make hachlatos to add in learning Chassidus, especially the maamorim of the Rebbe Rashab.
In 5749 the Rebbe instructed all those who live in a city with a Tomchei Temimim yeshivah to visit the building over the course of the day and do activities associated with the three pillars of Torah, avodah, and gemilus chassadim: to daven or say Tehillim, especially the Rebbe Rashab’s new kapitel (kapitel ches); to learn some of the Rebbe Rashab’s torah; and to give tzedakah to a mosad that operates in the Rebbe Rashab’s spirit. If there is no such yeshivah in your city, do these activities in a similar building, such as a Chabad House.
It is worthwhile and proper that among the things learned from the Torah of the birthday celebrant, one should also learn the kuntres 'Heichaltzu', through which one will increase in Ahavas Yisrael and Achdus Yisrael, as explained at length in this kuntres (see Sefer Hasichos 5749).
It remains to be clarified whether all the above is an instruction for every year.