A mall manager has three spaces to rent, all in a row. A prospective lessee by the name of John Smith shows up and says he wants to rent the space on the left for a men's wear shop.
"That's fine," the mall manager says. "You get free signage; what do you want on the sign?"
"Men's Wear," says Smith.
A second guy named Albert Coleman comes along and asks to rent the right hand space for his gentleman's formal wear business. When asked, Coleman says he wants "Men's Wear" on his sign. The mall manager tells him that the left hand shop will have the same sign. "No problem," says Coleman.
Finally a third man named Herman Rabinowitz comes along to rent the middle space. The manager is somewhat concerned because this guy also has a men's wear shop. Warily the manager asks Rabinowitz what he wants on his sign.
Rabinowitz replies: "Entrance."
