Focus on the Theme of the Year
Simchas Torah is the day that concludes and seals the festivals of Tishrei, drawing their positive influence into the entire coming year; on Simchas Torah, we should place additional emphasis on the unique theme of this year. [In 5750 (1990) the Rebbe focused on the Hebrew acronym of (5)750 being "Shnas Nisim – a year of miracles, the miracle of the true and complete Redemption."]
Reveal Hashem in the World
With the miracle of Redemption, nature itself will affirm that ‘To Hashem belong the world and its fullness, the earth and its inhabitants!’ Our re-entry into worldly affairs [following the festive month of Tishrei] should be permeated with this reality.
He’s Coming Today
The service of a Jew ought to be permeated with the awareness that Moshiach’s coming is imminent, literally ‘today’! This, however, in no way contradicts an orderly service within the parameters of the world, since our purpose is to reveal the True Existence within the world itself.