Now, it could be that nobody else is talking about it. They’re busy with trivial things. Who is getting this kibud or that kibud? Or what’s on the menu for breakfast? But you know that you’re in this place on a mission. You're hired by Hakadosh Baruch Hu and you're sent with a purpose; you're a propagandist.
And don't think it doesn't have an effect. You may be the biggest tzaddik but if somebody whispers something in your ear it has an effect; everybody is affected by what he hears. So little by little you're spreading a knowledge in the world that's worth millions of dollars of propaganda work.
You know how important it is? Rabbeinu Yonah says that for this you’ll get a זְכוּת גְּדוֹלָה עַד שָׁמַיִם – a great merit up to the heavens. You’ll get rewarded in a very great measure. And you can do it, he says, בְּלִי עָמָל וִיגִיעַ כַּפַּיִם – without too much work. It’s a bargain! All you have to do is open your mouth and say the right words.
