Hashem commanded Moshe to speak to the Jewish People, saying that they should separate themselves from Korach and his group.
The Ohr HaChaim comments that the word “Daber,” to speak, connotes harshness, a type of “hard talk,” which is not conciliatory like the word, “Emor,” meaning, to say.
This is despite the fact that it was something good for them, because moving away would save their lives.
This is done to teach us that Hashem cares very much about our lives, and He will not allow one who wishes to be cavalier with his existence to do so.
Therefore, by order of the King, they were to move away from Korach, and therefore save their lives.
This word was repeated again, to show that the necessity of the harshness was precisely because of the elevated nature of the Jewish People that Hashem would be stringent against losing any of them.
Even if we don’t properly value ourselves enough, Hashem does, and He will direct us how to act in order to remain whole and healthy, both physically and spiritually, so that we survive and thrive.
Ultimately, says the Ohr HaChaim, we are Hashem’s valued possessions, and we must not allow ourselves to damage or lose what belongs, and is very much beloved, to Him.