We have to publicize to all the people of the generation that G-d has appointed someone incomparably greater than the people of the generation to be the judge, advisor and prophet of the generation, giving instructions and advice in Torah and Mitzvos and day-to-day life to all the people of the generation, and prophesizing that the Redemption is coming!(See talk of the Lubavitcher Rebbe King Moshiach Shlita, Shoftim 5751 (1991))

Guidance Publicize to Everyone that We Have A Leader