5719-1959, in a letter to a staff member at a yeshivah, the Rebbe wrote that “it is a very good idea to have contests and to distribute prizes,” as these are effective methods to motivate youngsters to study Torah.5734-1974, the Rebbe instructed a restaurant owner to have on hand a charity box, a prayer book, a Chumash (the Five Books of Moses), and a Tehillim (Psalms) available for customers to use.1. Igrot Kodesh vol. 18 p. 225

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