15. The sender. One who receives mishloach manos from a shliach should know who sent it in order to strengthen their friendship [Reason 2]. Therefore, he should ask the shliach who sent it or he should check the attached note to identify the sender (שו"ת כת"ס או"ח סי' קמ"א אות ב').
16. The contents. Also, it is customary to check the contents of the mishloach manos and appreciate the sender’s efforts in order to build up love and unity [Reason 2]. This was the minhag of the Brisker Rov (תשוה"נ פורים, עמ' י"א, קס"ד ).
17. An organization. An organization which sends mishloach manos to its supporters and friends should write the director’s or chairman’s name on behalf of the organization, to increase unity and friendship toward a person [Reason 2]; if they would only write the organization’s name, it would not cause closeness with a person, just with a general body.
