Perfume Infused with Moshiach

Ro’i produces perfume, and his brand is called “770 Perfume” like 770 Eastern Parkway, home and synagogue of the Rebbe King Moshiach Shlita. He adds to his perfume Mikvah water from the Mikvah that the Rebbe King Moshiach Shlita immerses in. He listens to Torah classes (sometimes online, and sometimes he has a rabbi come and teach in person) while he is making the perfume.