Mivtza Lulav

Over the course of Sukkos, encourage and assist your friends and acquaintances to shake the lulav and esrog, as well as any other Jew with whom you come in contact. Additionally, we go out to the street and visit places frequented by Jews to give Jewish people the opportunity to fulfill this mitzvah.

A certain tzaddik would regularly allow others to use his lulav and esrog. His followers pointed out that the excessive handling of the esrog was causing it to lose its beauty. “What greater beauty can there be,” responded the tzaddik, “than for so many Jews to use it for such a great mitzvah?!” (Likkutei Sichos vol. 9, p. 390) Indeed, the Rebbe would give each person the opportunity to use his personal lulav and esrog.