He Wanted to Live Like a Goy and Die Like a Jew:

The Chofetz Chaim zt'l said about Bilaam, "He had a 'big appetite'. If one wants to die like a Jew, he must live like a Jew. But this rasha wanted to live like a goy and die like a Jew. That isn't possible." My ancestor, Rav Tzvi Hirsch of Kretchnif zy "a would say. "It is said that one who merits davening at the gravesite of Rav Elimelech of Lizhensk zy"a will no pass away without doing teshuva. I say that it is better to daven at his kever that you should live with teshuva!" That was Bilaam's mistake. He wanted to die like a Jew, but he didn't want to live like a Jew.