KELLOGG'S "CRISPIX"
"אֵיכָה אֶשָּׂא לְבַדִּי טָרְחֲכֶם וּמַשָּׂאֲכֶם וְרִיבְכֶם"
מֹשֶׁה רַבֵּינוּ COMPLAINS TO HASHEM THAT IT IS VERY DIFFICULT TO BEAR THE BURDEN OF THE JEWISH PEOPLE BY HIMSELF. HASHEM ANSWERED מֹשֶׁה BY APPOINTING OTHER LEADERS TO HELP HIM.
THE WORD "אֵיכָה" IS A HINT TO מְגִילַּת אֵיכָה, WHICH IS READ ON תִּשְׁעָה בְּאָב. ON THE 9th DAY OF AV, BOTH THE FIRST AND SECOND בֵּית הַמִּקְדָּשׁ WERE BURNT DOWN TO A "CRISP", BECAUSE OF OUR עֲבֵירוֹת—NAMELY לָשׁוֹן הָרָע AND שִׂנְאַת חִנָּם FOR THE SECOND בֵּית הַמִּקְדָּשׁ.
HASHEM HAD MERCY ON US BY VENTING HIS ANGER ON ST"IX" AND STONES, "עַל עֵצִים וַאֲבָנִים" (ON INANIMATE OBJECTS RATHER THAN ON PEOPLE)------ SO AS TO AVOID THE TOTAL DESTRUCTION OF THE JEWISH PEOPLE.
יְהִי רָצוֹן מִלְּפָנֶיךָ שֶׁיִּבָּנֶה בֵּית הַמִּקְדָּשׁ בִּמְהֵרָה בְּיָמֵינוּ