Jay Schottenstein Marks 30 Years on NYSE with Shofar Instead of Bell

New York City (VINnews)-Jay L. Schottenstein, CEO and Chairman of American Eagle, marked an extraordinary milestone at the New York Stock Exchange. Celebrating 30 years of the company being publicly traded, Schottenstein opened the market with a unique gesture. Accompanied by his son Jeffery, he opted to blow a shofar instead of the traditional ringing of the opening bell, making for an unprecedented moment on the trading floor.

Schottenstein, who also sponsors the Artscroll Schottenstein Shas, explained to his employees that he blows the shofar daily during this month, aligning with the Jewish custom of blowing the shofar during Elul. This act, heard by the world, was a profound expression of his faith, creating a massive Kiddush Hashem.