Based on the Dvar Malchus of the Shabbos Parshas Ki Savo, 5751
Parshas Tavo speaks about important things. At the beginning of the parsha, Moshe Rabeinu says, "...Today Hashem your Hashem commands you to do these chukim and these mishpatim, and you should keep and do them with all of your heart and all of your soul..."
We have to do all of the mitzvos of the Torah with all of our soul, which in essence is the topic of the whole parsha, starting from the bris that Hashem made with us to keep the Torah and mitzvos until the special occasion in the Torah regarding the blessings and curses on the top of Har Grizim and Har Eval. All the Jews had to go up the mountains; those that would do the mitzvos would be blessed and those that wouldn't would be cursed.
These are general subjects that apply to all Jews wherever they are and under all circumstances, but the beginning of the parsha talks about the mitzvah of bikurim. When we will enter Israel, we will work the ground and will have to bring the first fruits to Hashem in the Beis Hamikdash. During this time we will offer special thanks, mikra bikurim, for the Land and its fruits that Hashem gave us.
The mitzvah of bikurim is in fact very important like any other mitzvah. It isn't a general mitzvah, but instead is a mitzvah for the individual to perform only in Israel when the Beis Hamikdash is standing. This is the mitzvah that introduces the bris between Hashem and us, indicating importance. It would seem then that something really special is embedded in this introduction that we on our own would never think of.
The world was created for me
The Jews are called bikurim in the niveeim where Hashem considers us the most important thing in the world. The first thing Hashem did, even before He created the heavens and the earth, was to think about and create us. The whole world was created only for us. We are the main thing and purpose.
The Rebbe Melech Hamoshiach says that this refers to each and every one of us personally, you and me, in this world, with its various meanings, as we are, similar to what the Chazal say, "Each and every one of us has to say that the world was created for me!"
So what? What does this tell me? What privilege and obligation do I have?
Everything in the world is for us in order that we should have a good life. Hashem's goal for all of us wondering around here is to exist! Whatever we do, even the smallest thing or a fly-by thought makes Hashem pay attention to us, so to speak, for it is the most important thing for Him and His purpose for creation.
A Jew knows that he/she is so important to Him and is always attached to Him, even here below in this world and also understands that his true place is "Lifnei Hashem elokecha" (Before Hashem your G-d), just like bikurim, the most important fruit, that we bring to the Beis Hamikdash.
To appreciate ourselves correctly
When we learn about this and understand it it's already possible to describe the good feeling of self confidence and self appreciation a Jew who feels and lives this feeling. Such a feeling will not lead a person to degrade someone else. On the contrary, that Jew will value and appreciate whatever he does and will try his best that it will be done in the nicest way possible according to the Torah and its mitzvahs.
We are aware of the type of person that degrades himself on a regular basis, but when the month of Elul comes around he acts differently. This is because in Elul he begins to appreciate and value whatever he does. He feels that whatever we do now, in Elul, is important and influences others.
But a person who knows that Hashem considers him as bikurim considers every action that he does the most important ever!
This is, in essence, what we do when we perform the mitzvah of bikurim. We show everyone and Hashem that even our material things, our fruits that we worked for, and all of our daily actions are with Hashem in the Beis Hamikdash.
Hashem views the things we do as the most precious things in the world, and He wants them with Him.
Just say that you want Moshiach
From the above we can learn a number of things. First of all, during the month of Elul, a time when we account for all the things we did throughout the year, we have to decide that from now on whatever we do should give Hashem nachas and give nachas to the Cohen (who receives the bikurim) that serves in the Beis Hamikdash. Today the "Cohen" is the Rebbe Melech Hamoshiach.
Something else, a directive from the Rebbe about the geulah: Since the most important thing right now is the geulah, because according to all of the signs the Torah tells us, the geulah should have been a long time ago already, and now during the month of Elul the King goes out into the field and hears all of our tfilos, we have to use the opportunity and ask Hashem in a loud voice, "Ad mosai?!!!" (How much longer must the galus be?!!!)
Now that we know that every Jew and each of his/her prayers are important to Hashem, and really all Jews want Moshiach, because Hashem wants Moshaich...then before a Jew even opens up his mouth, he gets it even before he asks for it...the true and complete redemption, immediately, mamash.
