Recently, as thousands of Jews—both frum and non-frum—gathered to take part in the Israel Day Parade in New York, the Mitzvah Tank Organization seized this tremendous opportunity to bring people closer to Judaism.
The Mitzvah Tank Org. dispatched their renowned Park Ave. and Wall St. Mitzvah Tanks with 30 ‘Tankistim’ to set up tefillin booths around the parade. The booths were positioned at a distance from the actual parade, allowing participants to engage with individuals going to and coming from the parade.
The tefillin booths were thoughtfully designed, featuring 10 large orange tents that added a vibrant touch. Alongside them, water coolers provided ice cold refreshments to quench the thirst of passersby. The Tankistim wore specially designed T-shirts, and thousands of stickers proclaiming, “I did a Mitzvah for Israel,” were distributed.
These messages carried the powerful reminder that each mitzvah performed has the potential to tip the scale and bring deliverance and redemption to oneself and the entire world, as stated by the Rambam and often quoted by the Rebbe. The tefillin booths witnessed over 500 individuals having the privilege of wrapping tefillin.