Art by Sefira Lightstone
Eat Your Mitzvah
While there are many mitzvahs you can do nowadays, matzah is the only mitzvah you can eat.
You do other mitzvahs with your hands, your feet, your brain, your heart, your mouth—every part of you. You get inside the mitzvah.
But here, the mitzvah gets inside you. It becomes the blood coursing through your veins and the calories you burn. For seven days, you are literally living off Divine mitzvah-energy.
Of course, you want that mitzvah-energy to be of the highest caliber. And that’s only from handmade shmurah matzah. Here’s why:
1. Mind Over Matter
You want your matzah made intentionally for the mitzvah of the Seder. Even with all the progress in AI, we still don’t have a way for machines to do that.
So, we have people, all those involved in the process, say out loud, “We are doing this for the sake of the mitzvah of matzah,” before they begin every new batch of dough. Then the mixers mix, the kneaders knead, the bakers bake—all with that intention in mind.
Your handmade shmurah matzah absorbs that loving intent and pumps it through you once digested.
