Yaakov went to sleep in what he thought was a random place, and in his dream he realized that this is actually Shaar HaShamayim. Hashem revealed to Yaakov that what a person thinks is “zero”, is exactly the biggest Kedusha. Your no-good davening and weak learning, your failing in Bain Adam La'chaveiro and in Shalom Bayis, in Parnasa and in being recognized by your friends, etc. This is: יֵּש ה' בַּמָקוֹם הַזֶה Hashem is precisely here, and: וְזֶה שַעַר הַשָמָיִם Davka here is the Shaar HaShamayim (gates to Heaven). This is symbolized by Yaakov’s making a low stone upright, and pouring oil on it.
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