The Ruzhiner Rebbe zy”a once said, “The world says that speaking about the Baal Shem Tov on Motzoei Shabbos is a segulah for parnassah. Furthermore, speaking about one of the holy brothers, Rav Elimelech and Rav Zushe, is a segulah for yiras shomayim, and one of them is a segulah for children. But I say that it doesn’t have to be these tzadikim and it doesn’t have to be on Motzoei Shabbos and it isn’t only a segulah for these specific things. Rather, speaking about any tzadik at any time is a segulah for all good things.”
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