In the end, all it says about Esther is her Chen and Chesed, meaning her Sechel, that was proven to be the true attraction. Megilas Esther is the story of a transition from fake fun and fake beauty, to true fun and true beauty. Keep davening to be Zoche to the message of Megilas Esther. Esther (the hidden one) taught the world the beauty of Tz'niyus and Anava (she didn’t reveal her noble origins, and did not ask for cosmetics). כָל כְּבוּדָה בַת מֶלֶךְ פְּנִּימָה The only true royalty is Tz'niyus and Middos Tovos.
According to the Gr"a, Esther started off being the winner because of her physical beauty. But in the end, it wasn’t her looks (since she became: יְּרַקְּרֹקֶת sickly green and ugly looking). Nevertheless: וַתְּהִּי אֶסְּתֵּר נֹשֵּאת חֵּן בְּעֵּינֵּי כָל רֹאֶיהָ everyone, even the Goyim loved her, because of her Chen and good Middos.
